Trade Show Signage Options to Make Your Brand Shine

Trade shows are bustling, competitive spaces where making a powerful impression is everything. The right Signage doesn’t just make your booth look good, it grabs attention, conveys important information and highlights your brand identity. With the right mix of impactful, on-brand print options, you can create a trade show presence that’s unforgettable. 

From the floor to the ceiling, here are the trade show Signage options that can help you stand out and stand tall. 

Image Credit – Behance

Display Boards 

Foam Boards 

Foam Boards are a staple for trade shows. Made from lightweight Foamex or Foamcore, they’re durable yet portable and perfect for high-quality printing. Whether you’re showcasing logos, product images, or informational content, Foam Boards deliver clear, professional visuals. 

Benefits: 

• Lightweight and easy to transport. 
• Crisp, vibrant printing for maximum impact. 
• Affordable for one-off events or reusable setups. 

Ideal Uses: 

Foam Boards work brilliantly for product presentation, informational signs, or smaller booth walls. They’re also great for table displays with the addition of a strut card stand.  

Image Credit – Bare Bones Chocolate

Correx Boards 

Correx Signs, made of corrugated plastic, are another great choice for trade shows. They’re strong, weather-resistant, and highly durable, ideal if your booth has an outdoor placement or elements. 

Benefits: 

• Cost-effective and long-lasting. 
• Designed to withstand wear and tear. 
• Suitable for both indoor and outdoor use. 

Ideal Uses: 

Use Correx boards for directional Signage, event-specific promotions, or high-visibility branding around the exhibition space. 

A Boards 

A Boards are perfect for promoting at events indoors or outdoors. With weatherproof posters, they’re durable, reusable, and ideal for any weather. Easy to set up and portable, they’re a cost-effective way to grab attention and draw in attendees.

Benefits: 

• Reusable for multiple events or placements.
• Lightweight and portable.
• Easy to set up and store. 

Ideal Uses: 

Ideal for promoting events, guiding attendees to your booth, or sharing key information about your offerings.

A Boards

Exhibition Flags 

Exhibition Flags are an impactful way to guide visitors toward your booth. Their tall, swaying design naturally catches the eye from a distance, making them ideal for crowded spaces or large venues. Options include Teardrop Flags, Feather Flags, Custom Flags or Mini Flags to hand out and spread messages across crowds.

Benefits: 

• Multi-shape flexibility to suit any design. 
• Easy setup and lightweight for portability. 
• Highly visible above other booth Signage. 

Ideal Uses: 

Perfect for outdoor trade show areas, entrances, or positioning near your exhibit to draw in foot traffic. 

Posters 

Posters are one of the simplest yet most effective forms of trade show Signage. With bold, colourful graphics, they’re an excellent way to grab attention without taking up much space. 

Benefits: 

• Cost-efficient for any budget. 
• Easy to customise with your branding or promotional offers. 
• Simple to mount or hang. 

Ideal Uses: 

Posters are great for showcasing product photos, promotional messages or branding at eye level. 

Image Credit – Graphic Mill

Light Boxes 

Light Boxes take your Signage to the next level with backlit graphics that command attention. They’re perfect for creating a stunning, premium impression. 

Benefits: 

• Bright, illuminated visuals for added emphasis.  
• Long-lasting LEDs for use across multiple events. 
• Easy to assemble with step-by-step instructions provided.

Ideal Uses: 

Use Light Boxes to display your logo, showcase feature products or highlight key offers in low-light areas. 

Strut Cards 

Strut Cards, designed for tabletops, offer a subtle yet impactful way to enhance your messaging. Their self-standing design keeps your content visible while saving space. 

Benefits: 

• Convenient, compact, and reusable. 
• Highly customisable with your logo or call-to-action. 
• Perfect for near-eye engagement. 

Ideal Uses: 

Position Strut Cards on counters or display tables to showcase product details, event schedules or QR codes for lead generation. 

Strut Cards

Self-Adhesive Vinyl 

Self-Adhesive Vinyl offers unmatched versatility for temporary decorations or branding at your booth. It can adhere to walls, windows or even countertops. 

Benefits: 

• Easy application with removable and permanent options.  
• Customisable for logos, patterns or text. 
• Durable, scratch and weather-resistant. 

Ideal Uses: 

Apply vinyl to booth surfaces or glass panels to add a creative, branded touch to otherwise blank areas. 

Vinyl Floor Stickers 

Why not make use of the space underfoot? Vinyl Floor Stickers guide attendees subtly while reinforcing your branding. Whether it’s navigational arrows or fun designs, they’ll leave a mark, literally and figuratively. 

Benefits: 

• Scratch and slip-resistant for attendee safety. 
• Creative placements can make your booth more memorable. 
• Great for high foot traffic areas. 

Ideal Uses: 

Use these for directing visitors within your booth, marking pathways or adding creative flair to your overall layout. 

Image Credit – Shelby Philhower

Custom Vinyl Decals 

Custom Vinyl Decals are pre-cut to your design for specific purposes, such as showcasing a logo or slogan. Their details can be fine-tuned to achieve a premium touch. 

Benefits: 

• Flexible for branding on equipment or giveaways. 
• Available in various finishes like matt, gloss, clear or contra vision. 
• Removable or permanent options. 

Ideal Uses: 

Use Custom Vinyl Decals to take your expo stand to the next level, use them to personalise booth walls, tables or even furniture.

Banners 

Exhibition Banners are a powerful, flexible way to showcase your brand and make an impact. Whether placed at your booth entrance, used as a branded backdrop or set up as an engaging photo wall for social media moments, Banners can deliver big results. 

Our standard Banners are designed for any space and offer premium material options, including eco-friendly PVC-free, classic PVC, and durable weatherproof Mesh. Pick your perfect size, add eyelets for effortless hanging, and use bungee ties for a quick, secure setup. 

Image Credit – The Happy Badger

Looking for something different? Here are some other standout Banner formats to take your branding to the next level:

Roller Banners 

These retractable Banners are easy to set up and pack down, making them perfect for a range of events. They offer a professional look without much effort. 

X Frame Banners 

A lightweight, budget-friendly option, X Frame Banners are supported by a simple frame that keeps the Banner taut. 

Telescopic Tension Banners 

Adjustable in size, these Banners offer flexibility across layouts. They’re ideal for evolving displays where dimensions may vary. 

Fabric Banners 

Fabric Banners provide a high-end, wrinkle-free finish. They’re perfect for vibrant branding and large-scale imagery that gives an elegant visual pop. 

Curved Pop-Up Banners 

These Banners offer a unique, curved format that creates a semi-enclosed branded space, drawing visitors inward. 

Standard Roller Banners

Final Thoughts 

With a wide variety of customisable trade show Signage options, you can create a booth that’s not only visually stunning but also effective in communicating your brand message. Whether it’s striking Roller Banners, vibrant Foam Boards, or eye-catching vinyl graphics, there’s a solution for every branding goal and budget. 

Invest in the right mix of Signage, and transform your next trade show into an opportunity to captivate your audience, stand out in a competitive space and leave a lasting impression.