Leaflets & Flyers Creative Inspo: Tips, Trends & Real-Life Design Wins

Whether you’re promoting an event, showcasing a new product, or shouting about your latest offer, Leaflet and Flyer printing are still some of the most effective ways to get your message out. But in a world of endless scrolls and digital noise, your design needs to stand out.

That’s why we’ve pulled together our top creative inspiration, customer success stories and expert tips to help you get the most out of your Flyer and Leaflet projects.

Why Printed Flyers and Leaflets Still Work

In a world obsessed with digital marketing, there’s something refreshingly tangible about holding a beautifully designed Flat or Folded Flyer. It’s personal. It’s direct. And when done right, it works.

Image Credit: Daliad Design

Here’s why you should still print Flyers and Leaflets:

• Cost-effective for mass distribution
• Highly targeted – hand out, post through letterboxes or leave at local cafés
• Tactile engagement – real print = real interaction
• Customisable finishes – from recycled papers to luxury foils
• Eco options – sustainable stocks

Whether it’s an A5 Flyer print, a trifold Leaflet like our Z Fold or Roll Fold options, or something bold and Bespoke, your print should reflect your brand at its very best.

Creative Tips for Designing Show-Stopping Flyers and Leaflets

Ready to get inspired? Here’s how to take your Leaflet and Flyers printing to the next level.

Image Credit: Studio Enhance

1. Nail Your Purpose First

Before designing, ask: What do I want this Flyer to do?

• Announce an event?
• Drive traffic to a website?
• Offer a discount?
• Share a menu or service list?

Your goals should guide everything from layout to copy to finish.

Pro tip: Keep your message focused. Don’t try to squeeze in everything, one strong message per Flyer is often best.

2. Let Imagery Do the Talking. 

Strong visuals are everything. Think:

• High-quality product shots
• Bold, abstract graphics
• On-brand photography
• Eye-catching illustrations

User generated content can be a brilliant resource here. Showcasing real life customer snaps adds authenticity, especially if you’re in retail, food or events.

Design inspo from the Printed.com community:

Image Credit: Venngage

3. Use Colour Psychology

Want to evoke excitement? Try red. Hoping to convey calm and trust? Go blue.

When designing your Leaflet print, consider:

• Yellow – energy, optimism
• Green – eco, freshness
• Purple – luxury, creativity
• Black/White – minimalism and contrast

And don’t forget contrast, your Flyer has to be readable at a glance.

4. Get Clever With Format

Who says Flyers have to be flat? From Gate Fold to Cross Fold, Leaflet printing is where you can have fun with format.

Ideas to try with our Bespoke Service:

• Die cut Flyers in shapes (hearts, circles, stars)
• Tear-off vouchers are available as a perforation option on our flat leaflets
• Folds as guides or menus

Image Credit: The Date Creators

Typography Matters

Fonts set the tone. Think:

• Serif fonts for tradition (great for luxury brands)
• Sans-serif for modern vibes
• Script fonts for personality (used sparingly!)

Top tip? Stick to 2 font styles max. Your Flyers printed should feel consistent and easy to read.

Don’t Forget the Call to Action

Your Leaflet print should always tell the reader what to do next:

• Visit a website
• Redeem an offer
• Book a slot
• Follow on socials

Make the CTA clear, urgent and irresistible. Bold colours, strong verbs and QR codes work wonders here.

Image Credit: Mindful Matters

Print Finishes That Pack a Punch

Your design might be digital perfection but the print finish is where the magic happens.

At Printed.com, we offer finishes to suit every project:

• Silk – smooth and professional
• Gloss – shiny and eye-catching
• Uncoated – perfect for writing on
• Recycled – for an eco edge
• Foiling – adds luxe shine

Customer spotlight:

Image Credit: Bare Bones Chocolate

Real Flyer & Leaflet Examples from Our Customers

We love seeing your designs in the wild. Here’s a round-up of some recent Flyer and Leaflet inspiration from the Printed.com community.

TreatBox

Created a A5 Flyer to showcase their August beach themed treat box, featuring a QR code to the full breakdown of the box’s content. In beautiful whites and ocean blues with beach themes illustrations, and printed in our silk paper stock for a smooth and soft touch. 

Image Credit: TreatBox

Astrid And Miyu

The stunning jewellery brand Astrid and Miyu ordered a flat leaflet containing a stunning photograph of their products alongside jewellery care instructions for their viral welded bracelets at their Seamless Welding Studio.

Image Credit: Astrid and Miyu

Sap Plants

Designed a Leaflet featuring a brightly illustrated leaf tending to a terrarium along with the bold headline of ‘Terrarium Workshop’ and the details of where to find tickets and more information. This is a great example of how a simple and well done design is most effective. 

Image Credit: Sap Plants

Want to be featured? Tag us @printedcom on Instagram or use #printedcom for a chance to be in our next round-up.

Handy Tips for Prepping Your Flyer Files

Before you hit ‘order’, double check your artwork:

• Bleed area included 
• Fonts are embedded or outlined
• CMYK colour mode used
• 300dpi resolution
• Safe margin respected

Not sure? Our Design Team are on hand to help. Or check out our Artwork Guide for everything you need.

Choosing the Right Size for Your Flyers and Leaflets

When choosing your Leaflets printing size, consider your purpose and how it’ll be used.

• A6 – Small but mighty; great for handouts and promotions
• A5 – Popular all-rounder for events, offers, and menus
• DL – Tall and slim; ideal for letterboxes and price lists
• A4 – Great for menus, guides, and service breakdowns
• Folded – Perfect when you need to pack in more detail

And yes, you can even go square, custom or die cut via our Bespoke Service if you’re feeling fancy!

Image Credit: Handmade in Nottingham

Ready to Print?

Whether you’re refreshing your marketing materials, launching something new, or just love getting creative with print, we’re here to help.

With customisable sizes, sustainable stocks, and professional finishes, Printed.com is your go to for Flyer printing, Leaflet printing, and everything in between.

Flyers and Leaflets might be small, but when done well, they make a huge impact. With a bit of creative flair, strategic thinking, and the right print partner, your next Leaflet print could be your best one yet.