How to Create Effective Exhibition Handouts for Your Next Trade Show

Exhibitions are a fantastic opportunity to showcase your brand, connect with potential clients and network with industry professionals. However, to make the most of these events, proper preparation is essential. From building meaningful connections to organising standout Branded Merchandise, being well-prepared ensures you leave a lasting impression.

This guide highlights the importance of printed handouts and branded giveaways as essential components for your next Trade Show.

Conference & Exhibition Stand Printing

Networking Essentials

Getting noticed and making genuine connections at exhibitions is all about having the right toolkit. These essential items ensure you and your brand make a great first impression, keep conversations flowing, and help contacts remember you long after the event.

Business Cards

A Business Card can do more than just share your contact details, it’s a mini showcase of your brand. Keep it sleek, easy to share, and memorable. Add a premium feel with finishes like foiling or spot UV, and make networking effortless by including a QR code that links straight to your website or social channels. Simple, smart and effective.

Image Credit – TBCo

Name Labels

Effortless introductions with custom Name Labels. Designed with a sleek gloss finish and strong adhesive, these labels are a simple, stylish alternative to traditional name tags. Fully customisable to reflect your brand, they’re perfect for networking events and making connections with ease. Supplied on oversized A4 sheets, they are convenient to transport and store, making them perfect for a packed event schedule.

Leaflets & Flyers

Conference Flyers are a great way to share key details about your brand, highlight products or promote exclusive offers at events. A well-thought-out Flyer can quickly answer common questions and encourage people to visit your website or exhibition stand. With plenty of printing options, from premium finishes or unique folds, you can create an eye-catching exhibition Leaflet to perfectly match your message.

Image Credit – Handmade Nottingham

Presentation Folders

A branded Presentation Folder is the perfect way to keep your handouts organised while making a strong, professional impression. Ideal for showcasing your materials in one place, they help potential clients remember your brand as they revisit key takeaways from their exhibition visit. Choose from glued pockets for a sleek, polished look or interlocking printed pockets that store flat and are easy to assemble when needed. Simple, smart, and effective.

Multipage Brochures & Booklets

Whether it’s a Saddle Stitch Booklet or a Perfect Bound Book, multipage documents are essential for trade shows. They’re perfect for sharing detailed event information, conference schedules, or telling your brand story. Showcase your product lineup in a professional, engaging way that readers will want to keep.

Image Credit – Proper Good

Event Programmes

Give attendees a clear, engaging overview of event highlights, schedules, and locations. A well-designed programme does more than guide, it enhances their experience. Whether you need detailed multipage brochures and booklets or a compact folded leaflet for streamlined schedules, we have the perfect option to fit your event.

Branded Notebooks

Boost your brand’s visibility with premium, customisable Branded Notebooks. Perfect for event note taking and everyday use, Notebooks can keep your brand top of mind long after the event ends. Choose from Hardback Notebook or Perfect Bound Notebook options to add a touch of sophistication and ensure your brand leaves a lasting impression.

Branded Merchandise & Giveaways

Branded Pens

Pens are a timeless and practical giveaway, making them one of the most effective and budget-friendly branded items. They’re not just used at events, attendees often take them home or bring them to the office, ensuring your brand stays top of mind.

Choosing a pen that reflects your brand’s values can make an even stronger impression. For example, the Origin Pen, crafted from cork and wheatstraw, highlights environmental responsibility with elegant laser-engraved details. For a more polished look, the Signature Pen offers sleek matte finishes, polished silver accents, and precise laser engraving, adding a refined touch to your branding.

Branded Pens

Lanyards with Lanyard Cards

Conference lanyards do more than just hold a badge, they’re a powerful branding tool. With your logo displayed around every attendee’s neck, your brand stays front and center throughout the event and beyond.

Pair them with our Lanyard Cards for a cost-effective way to organise attendees and elevate networking. Designed for impact, these cards are available in a range of sizes and finishes, including bold foils and laminations, to help your brand stand out and leave a lasting impression.

Lanyards & Lanyard Cards

T-Shirts & Hoodies

Not only the perfect giveaway but printed Clothing unites your team, making it easy for attendees to spot who to speak with at your booth. Plus, it shows off your brand’s personality and commitment to a cohesive look.

Creating a welcoming, memorable space starts with these basics, they make networking smoother, your stand more appealing, and your brand easier to remember.

T-shirts & Hoodies

Tote Bags

Branded giveaways go beyond networking, they’re about surprising and delighting your visitors, helping your brand be remembered in a way that’s fun, practical or just a bit different. Many items bridge the gap between useful tools and memorable keepsakes.

Branded Tote Bags are a practical and versatile giveaway that leaves a lasting impression. At events, they’re perfect for carrying all the materials and freebies attendees collect, keeping everything organised and easily accessible. But their value goes far beyond the event itself. Tote bags are reusable, making them an eco-friendly choice, and they’re regularly used in everyday life.

Branded Tote Bags

Water Bottles

Branded Metal Water Bottles are stylish, sustainable, and practical, perfect for promotions or giveaways. Durable and eco-friendly, they’re a smart alternative to single-use plastics, keeping drinks cool for hours. Boost your brand’s visibility while making a lasting, positive impact!

Metal Water Bottles

Mugs

A branded mug is more than just a giveaway—it’s prime desk real estate, keeping your business top of mind with every coffee break. Offering hot drinks or hosting a coffee machine at your stand can also draw attendees in, giving them a much-needed break while increasing dwell time. More time at your stand means more opportunities to connect and convert.

Ceramic Mugs

Something Extra?

Stickers

Small, affordable, and versatile, custom stickers are a fun way to spread your brand message on laptops, water bottles, notebooks, and more. Custom Shape Die Cut Stickers are cut to match your logo or design, making them perfect for handing out individually at events. For quicker, hassle-free application, Stickers on a roll are a great choice—ideal for high-volume distribution and instant sticking.

Mini Flags

Mini flags are a simple, eye-catching way to boost event spirit or add a fun touch to any stand. They’re perfect for sparking engagement during conferences or sharing your message in a creative way. Available in a range of A-sizes to suit your design needs, these versatile flags work beautifully in both indoor and outdoor settings.

Many of your networking items—like branded Notebooks or Labels, can double as perfect giveaways too. The key is to choose merchandise attendees will value and want to use, so your brand sticks with them, literally and figuratively.

Be Ready for Your Next Exhibition

With this checklist, you’re covering all the handouts and giveaway essentials, from building lasting connections to leaving attendees with something special to take home.

Quality networking tools and thoughtful giveaways make your booth a must-visit—and ensure your brand is remembered for all the right reasons. Every item you bring is another opportunity to tell your story, showcase your values, and spark new partnerships at your next big event.

If you still have any questions or queries on how we could help support your printing needs for your next show, we’re always here to help.